Virgin America- The SIMS, Jet Set Co-branding-Arielle Trager & Jonathan Chavez

We wanted to tap into a new market of over 58 million people; game enthusiasts. We created a Virgin America branded Sims game. In the game, players get a virtual experience of the Virgin lifestyle, traveling to the hottest cities virgin flies to, meeting new people, shopping, partying, trendsetting and then getting on their Virgin flight to recharge and relax before doing it all again. Games would be sold and marketed like any other EA game. Discount flight vouchers would be included with each game so that when a player is done experiencing Virgin virtually, they can try a real flight the next time they travel.