Long's Horseradish- The Secret Ingredient Has No Shelf Life- Arielle Trager & Elizabeth Garcia

We created a business solution for Long's Horseradish; a product that is not currently sold in stores nationwide due to it's goal of absolute freshness. Through a combination of a custom made space in Whole Food and Real Foods stores, a touch screen 'virtual shelf' application, co-branding through the store and recommendations on how to best enjoy the product; Long's will have a way to connect with and inspire natural and fine food shoppers everywhere. Our campaign won a bronze pencil at the 2009 One Show Student Competition for Innovative Marketing.